Creating Value

Undoubtedly the main ongoing costs for the organization are to maintain a web site where users can upload and download movies. The equation to be solved is that every user has to bring to the web site as much value as he gets from it. There are two approaches to solve this: I propose that we have to base our strategy in convincing the client that if we provide the right services and content to engage our audience, we can evaluate the ROI to the sponsors for each user. In other words, each user has to generate enough traffic (hits, visits, transactions….) to pay for its part of the resources he/she uses. The other option that Wil and William proposed was file sharing using bitTorrent, but I discarded that since first , not all but most of our target audience will access the website their colleges, because bandwidth is faster there and therefore easier for them to upload and download movies. There are firewall restrictions at colleges to use bitTorrent. Secondly file sharing is infamous for several reasons and the client might seems this solution as inappropriate to find sponsorship.